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    <title>Waterborne Coatings</title>
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      <![CDATA[Information on formulating waterborne coatings while still maintaining performance properties.]]>
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      <title>New Coating Tackles Heat and Corrosion on Contact</title>
      <description>
        <![CDATA[<p>Independent testing confirms this insulative technology can lower surface temps and resist damage in extreme environments.
</p><br><br>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113838</guid>
      <pubDate>Tue, 22 Jul 2025 02:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113838-cool-touch-coating-reduces-heat-and-corrosion-risk-in-industrial-systems</link>
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    <item>
      <title>Improving Indoor Air Quality with Amino Alcohols</title>
      <description>
        <![CDATA[<p>Amino alcohols in waterborne coatings help reduce indoor air pollutants like formaldehyde, improving air quality in enclosed spaces.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113654</guid>
      <pubDate>Tue, 03 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113654-improving-indoor-air-quality-with-amino-alcohols</link>
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      <title>When Lab Techs Team Up with Machines</title>
      <description>
        <![CDATA[<p>A closer look at automated vs. manual fineness testing reveals potential benefits in precision and repeatability.

</p><br><br>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113573</guid>
      <pubDate>Tue, 13 May 2025 14:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113573-analysis-on-the-testing-methods-and-influencing-factors-of-automatic-and-manual-fineness-measurement</link>
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      <title>Can a Solvent-Free Hybrid Meet Performance Demands?</title>
      <description>
        <![CDATA[<p>A solvent-free polyurethane/acrylic hybrid resin shows early potential for low-VOC coatings with better water resistance and adhesion. 
</p><br>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113574</guid>
      <pubDate>Mon, 12 May 2025 13:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113574-low-voc-amine-free-waterborne-polyurethane-acrylic-hybrid-resin</link>
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    <item>
      <title>Sustainable, Smart Corrosion Protection</title>
      <description>
        <![CDATA[<p>Smart particles enable triggered corrosion protection in coatings, improving long-term performance without compromising sustainability or processing compatibility.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113561</guid>
      <pubDate>Fri, 09 May 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113561-sustainable-smart-corrosion-protection</link>
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    <item>
      <title>Evolution of the Coatings Industry</title>
      <description>
        <![CDATA[<p>Sustainable coatings are reshaping the industry with bio-based, powder and energy-efficient solutions that reduce environmental impact while enhancing performance.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113527</guid>
      <pubDate>Sun, 04 May 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113527-evolution-of-the-coatings-industry</link>
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    <item>
      <title>Advanced Technologies for the Global Paint &amp; Coatings Market</title>
      <description>
        <![CDATA[<p>Advancements in coating technologies, from self-healing paints to solvent-free formulations, are shaping the future of sustainable, high-performance applications.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113482</guid>
      <pubDate>Tue, 15 Apr 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113482-advanced-technologies-for-the-global-paint-and-coatings-market</link>
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    <item>
      <title>Eliminating VOCs While Enhancing Process Efficiency and ROI with UV Coatings</title>
      <author></author>
      <description>
        <![CDATA[A leading tube producer transitioned to UV coatings, eliminating VOCs while achieving faster production speeds, reduced remediation costs and enhanced environmental compliance.]]>
      </description>
      <guid>http://www.pcimag.com/articles/113479</guid>
      <pubDate>Tue, 15 Apr 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113479-eliminating-vocs-while-enhancing-process-efficiency-and-roi</link>
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      <title>Innovative Approaches to Water-Based DTM Coatings</title>
      <description>
        <![CDATA[<p>Water-based DTM coatings present unique formulation challenges, requiring innovative resin and additive combinations to enhance adhesion, corrosion resistance and durability.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113477</guid>
      <pubDate>Mon, 14 Apr 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113477-innovative-approaches-to-water-based-dtm-coatings</link>
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    <item>
      <title>Research Reveals Hidden Risks From Plastic-Coated Fertilizers in Soil</title>
      <description>
        <![CDATA[<p>Study reveals how plastic-coated fertilizers release microplastics into soil, raising concerns about long-term environmental and health risks.
</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113475</guid>
      <pubDate>Fri, 11 Apr 2025 15:37:41 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113475-research-reveals-hidden-risks-from-plastic-coated-fertilizers-in-soil</link>
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      <title>Carboxylic-Functional Ultramatte Binders</title>
      <description>
        <![CDATA[<p>A new carboxylic-functional ultramatte binder for 2K coatings enhances durability, self-healing and environmental performance, offering a breakthrough in matte coating technology.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113450</guid>
      <pubDate>Fri, 11 Apr 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113450-carboxylic-functional-ultramatte-binders</link>
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    <item>
      <title>Water-Based Solutions for Industrial Metal Coatings</title>
      <description>
        <![CDATA[<p>This study evaluates waterborne polyurethane and polyacrylate resins with water-dispersible polyisocyanates to enhance corrosion resistance, durability and coating performance on metal substrates.
</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113355</guid>
      <pubDate>Mon, 10 Mar 2025 13:12:03 -0400</pubDate>
      <link>https://www.pcimag.com/articles/113355-wanhua-water-based-solutions-for-industrial-metal-coatings</link>
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    <item>
      <title>A New Solid Tinting System</title>
      <description>
        <![CDATA[<p>A new, volumetric, solid tinting system offers a sustainable, efficient alternative for tinting architectural and industrial coatings with improved performance.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113302</guid>
      <pubDate>Tue, 04 Mar 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113302-a-new-solid-tinting-system</link>
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    <item>
      <title>Isocyanates, Part I: Fundamentals and Reactivity</title>
      <description>
        <![CDATA[<p>An introduction to isocyanates in coatings, covering types, properties, reactivity and key formulation considerations for self-leveling urethane systems.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113298</guid>
      <pubDate>Mon, 03 Mar 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113298-isocyanates-part-i-fundamentals-and-reactivity</link>
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    <item>
      <title>Demand for Lagoon Projects Surges</title>
      <description>
        <![CDATA[<p>Demand for man-made lagoons is rising, highlighting the durability of aliphatic polyurea-based linings for long-term waterproofing and structural integrity.
</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113284</guid>
      <pubDate>Mon, 24 Feb 2025 12:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113284-surge-in-demand-for-lagoon-projects</link>
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    <item>
      <title>Traffic-Light Maintenance</title>
      <description>
        <![CDATA[<p>Protective coatings and vapor-phase corrosion inhibitors help extend the life of traffic signals by shielding poles and control cabinets from corrosion.
</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113282</guid>
      <pubDate>Fri, 21 Feb 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113282-traffic-light-maintenance</link>
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      <title>USF Beats the Heat with Temperature-Lowering Exterior Coating System</title>
      <description>
        <![CDATA[<p>The University of South Florida reduced cooling costs and improved energy efficiency by applying a heat-reflective exterior coating that lowers building surface temperatures by up to 40 °F.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113240</guid>
      <pubDate>Mon, 10 Feb 2025 14:07:13 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113240-usf-beats-the-heat-with-temperature-lowering-exterior-coating-system</link>
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      <title>Thermal Additive Conserves, Rejects or Contains Heat</title>
      <description>
        <![CDATA[<p>A new thermal additive enhances energy efficiency and fire resistance, reducing heat absorption, improving emissivity, and meeting stringent environmental and building performance standards.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113239</guid>
      <pubDate>Mon, 10 Feb 2025 13:49:16 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113239-new-thermal-additive-conserves-rejects-or-contains-heat</link>
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      <title>Comparison of Low-Tg Acrylic Latex Binders to Increase Durability of Elastomeric Liquid Roofing Membranes</title>
      <description>
        <![CDATA[<p>Flat roofs face aging and weathering challenges from solar radiation, moisture and pollutants. This study explores polymer dispersions' impact on elastomeric roof coatings' durability, flexibility and chalking resistance.
</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113238</guid>
      <pubDate>Mon, 10 Feb 2025 13:27:16 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113238-comparison-of-low-tg-acrylic-latex-binders-to-increase-durability-of-elastomeric-liquid-roofing-membranes</link>
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    <item>
      <title>Water-Based Polyester Polyol Dispersion for VOC-Compliant, Ambient-Cure Polyurethane Floor Coatings</title>
      <description>
        <![CDATA[<p>A DIY garage floor coating system uses a waterborne resin to achieve low VOCs, lasting durability, and high performance for industrial and consumer applications.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113212</guid>
      <pubDate>Wed, 05 Feb 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113212-water-based-polyester-polyol-dispersion-for-voc-compliant-ambient-cure-polyurethane-floor-coatings</link>
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    <item>
      <title>Scientists Uncover Formula to Predict Cracks in Clay</title>
      <description>
        <![CDATA[<div data-message-author-role="assistant" data-message-id="4f521534-fb1f-4c97-b4d0-8fb2adb23bab" data-message-model-slug="gpt-4o">Researchers have developed a formula to predict when cracks will form in drying clay, a breakthrough that could enhance the durability of paint and coatings.</div>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113195</guid>
      <pubDate>Fri, 31 Jan 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113195-scientists-uncover-formula-to-predict-cracks-in-clay</link>
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      <title>6,000 Hours of Real-World Anticorrosion Coastal Testing</title>
      <description>
        <![CDATA[<p>A cutting-edge anticorrosion additive endured 6,000 hours of real-world coastal testing—revealing surprising results, including the standout performance of waterborne acrylic coatings in marine environments.
</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113194</guid>
      <pubDate>Fri, 24 Jan 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113194-6000-hours-of-real-world-anti-corrosion-coastal-testing</link>
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    <item>
      <title>Coatings Additives Market Report</title>
      <description>
        <![CDATA[<p>The coating additives market is set to expand due to increasing demand for waterborne products, bio-based solutions and corrosion protection across key industries.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113030</guid>
      <pubDate>Sun, 08 Dec 2024 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113030-coatings-additives-market-report-eco-friendly-solutions-and-global-demand-fuel-growth</link>
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    <item>
      <title>Integrating Reactive Surfactants to Improve Water Resistance in Coatings</title>
      <description>
        <![CDATA[<p>Innovative reactive surfactants enhance water resistance and stability in waterborne coatings, marking a significant technological advancement in emulsion polymerization.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/113028</guid>
      <pubDate>Sun, 08 Dec 2024 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/113028-integrating-reactive-surfactants-to-improve-water-resistance-in-coatings</link>
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      <title>Shortcut to a Natural Look—Inherently Matte Acrylic</title>
      <description>
        <![CDATA[<p>In the realm of wood coatings, achieving a "natural look" has become a hallmark of modern design. To accomplish this, not only is low gloss required but also high transparency to preserve the vibrant colors of the wood.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/112841</guid>
      <pubDate>Thu, 10 Oct 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/112841-shortcut-to-a-natural-look-inherently-matte-acrylic</link>
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    <item>
      <title>Development of More-Sustainable Water-Based DTM Coatings, Part II</title>
      <description>
        <![CDATA[<p>The objective of this collaboration was to showcase the performance of sustainable, soy-based coating materials in real-world formulations, comparing them to benchmarks derived from petroleum-based counterparts. Part II of this series focuses on soy-alkyd dispersion paint. </p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/112760</guid>
      <pubDate>Fri, 13 Sep 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/112760-development-of-more-sustainable-water-based-dtm-coatings-part-ii</link>
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    <item>
      <title>Substituted Styrenic Monomers</title>
      <description>
        <![CDATA[<p>When comparing the performance of polymer emulsions made with substituted styrene versus conventional styrene in direct-to-metal, wood coatings, concrete sealer, and FR/intumescent coating applications, the results demonstrate improved performance properties when the substitute is utilized.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/112629</guid>
      <pubDate>Mon, 05 Aug 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/112629-substituted-styrenic-monomers</link>
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    <item>
      <title>Debunking Myths About Waterborne Coatings</title>
      <description>
        <![CDATA[<p>Waterborne coatings have well-known benefits including a far-lower VOC-emissions profile, and lower inherent flammability, which make them generally safer to store and handle. There are still some common misperceptions around waterborne coatings, slowing their use. This article debunks a few of the most common myths.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/112543</guid>
      <pubDate>Fri, 12 Jul 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/112543-debunking-myths-about-waterborne-coatings</link>
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        <media:description type="plain">Тодорчук Екатерина, iStock, via Getty Images.</media:description>
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        <media:description type="plain">Sherwin-Williams Sher Wood</media:description>
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      <title>Shortcut to a Natural Look </title>
      <description>
        <![CDATA[<p>A coating with low gloss and high transparency is the basis for a matte finish, without affecting the color strength and thus, leading to a very natural wood look even with dark tones. The work presented here outlines the development and application data of an inherently matte, waterborne acrylic polymer. </p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/112497</guid>
      <pubDate>Tue, 09 Jul 2024 11:14:40 -0400</pubDate>
      <link>https://www.pcimag.com/articles/112497-shortcut-to-a-natural-look</link>
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      <title>New Silicone-Free Super-Wetting Surfactants for Waterborne Coatings</title>
      <description>
        <![CDATA[<p>A new wetting agent enhances wetting behavior, particularly in wood coatings. The innovative approach is based on a comparative evaluation of silicone-free and silicone-based surfactants, focusing on surface tension and contact angle.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/112423</guid>
      <pubDate>Fri, 14 Jun 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/articles/112423-new-silicone-free-super-wetting-surfactants-for-waterborne-coatings</link>
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