The 2025 PCI 25: No. 10. Diamond Vogel


10. Diamond Vogel
Orange City, IA
President/CEO: Jeffrey Powell
2024 Coatings Sales: $250-$275 million
Diamond Vogel provides coating solutions throughout North America to the industrial, architectural, aerosol, traffic and toll manufacturing markets. Founded in 1926, the Orange City, Iowa, company manufactures liquid and powder coatings sold under the brand names of Diamond Vogel, Old Masters, Van Sickle, Precision Color, Quest, Raabe and Z-Line. Diamond Vogel operates a network of eight manufacturing facilities, shipping coatings throughout North America and 40 company-owned stores in 10 Midwestern states.
Notes: In April 2024, Doug Vogel, president of Diamond Vogel, was elected chair of the American Coatings Association’s board of directors for the 2024–25 term.
In November 2024, Diamond Vogel launched a new high-reflectance ceiling coating designed to increase brightness in industrial spaces while meeting LEED v4.1 requirements for reflectivity.
Source: Company contact, press releases
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